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Communications Plan
The vision of First 5 Shasta is to create a system of information, services, and activities that allow all young children in Shasta County to learn, play, and reach their potential as contributing members of society. To support that vision, First 5 Shasta has developed a communications plan with a strong Community Education component. It is the intent of First 5 Shasta to further advance its education efforts through the continuation of its 2004-06 Little Investments, Big Returns community awareness advertising campaign.
Little Investments, Big Returns Campaign Summary
Recognition of the interdependence of healthy, successful children and thriving communities is the driving force behind First 5 Shasta’s commitment to change in Shasta County. Our Little Investments, Big Returns campaign represents a continuing effort to raise awareness, educate, and have a long-term impact on prudent decision making. This campaign remains a primary vehicle for increasing 0-to-5 knowledge and serves as a trajectory for social change. We are looking forward to advancing this campaign with the release of new creative materials in 2008.
Request for Proposals
The Little Investments campaign Request for Proposals is available here. Agencies interested in working with First 5 Shasta on this campaign are invited to submit a proposal no later than 4:00 p.m. on September 21, 2007.
Campaign History
Print:
- Newspaper 1: “Shasta County’s future depends on…Eric”
- Newspaper 2: “Shasta County’s future depends on…Amanda”
- Newspaper 3: “Welcome to Shasta County…”